CMI News | The News You Need To Lead Content Marketing

Every Friday, CMI Chief Strategy Advisor Robert Rose shares his take on the news you need to lead in content marketing. Join us live on LinkedIn and other social channels each week – or watch the video episodes right here.

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Go straight to a specific episode:

Research Says These Two Choices Determine Your Content’s Shelf Life
(July 21, 2023)

Don’t Let Economic Predictions Stop Your Marketing in the Months Ahead
(June 30, 2023)

4 ContentTECH Summit Takeaways for a Better Marketing Tech Strategy
(June 23, 2023)

Take a Marketing Messaging Lesson From Sesame Street This Pride Month
(June 16, 2023)

Company Culture Importance Rises; Changing It Requires New Thinking
(June 9, 2023)

Does a Rise in Chief Strategy Officers’ Role Give Hope for Chief Content Officers?
(June 2, 2023)

Is Marketing Climate Change Coming? Or Is It Already Here?
(May 26, 2023)

Don’t Miss the Big News Hidden in Google’s Cool AI Tools Announcements
(May 19, 2023)

Content Marketing Deserves More Respect From In-House Agencies
(May 12, 2023)

Martech Mania Brings International Celebration and Over 11,000 Solutions
(May 5, 2023)

New AI Tools Can’t Win Without “You”
(March 10, 2023)

The FTC Focuses on Claims of AI
(March 3, 2023)

De-Influencers Rise Up as Influencer Marketing Spend Sinks
(February 24, 2023)

A Superb Owl, But Sub-Par Storytelling
(February 17, 2023)

The Next Big Search Battle: Bing vs. Bard
(February 10, 2023)

Super Sunday Content Kickoffs
(February 3, 2023)

Is Ad Spend Growth Growing or Slowing?
(January 27, 2023)

Leadership: Time To Sound Off or Hush Up?
(January 20, 2023)

Drop the Web3 Buzzwords. Keep the Experiences
(January 13, 2023)

ChatGPT Can Write, Yet Content’s Future Remains Unwritten
(December 16, 2022)

A Tsunami of Emails? Blame a Leaky Reporting Structure 
(December 9, 2022)

Black Friday Sales Leave More Questions Than Answers in Their Wake
(December 2, 2022)

Everyone’s Loudly Quitting Twitter – But Who’s Leaving?
(November 18, 2022)

Is Google Getting It Wrong or Is It Smarter Than We Think?
(November 4, 2022)

Influencer Marketing Goes Terribly Wrong 
(October 28, 2022)

HubSpot Invests in AI –What’s the Real Value to Marketers?
(October 21, 2022)

Content-Creator Video Dethrones Must-See TV [IAB Research]
(October 14, 2022)

Is Content Marketing a Good Career? Salaries, Priorities, and Skills
(October 7, 2022)

Hello DALL-E 2, Goodbye Content Careers?
(September 30, 2022)

Adobe Buys Figma (And Another One’s Gone?)
(September 23, 2022)

What’s on Content Marketers’ Minds Ahead of #CMWorld?
(September 9, 2022)

TIME for a New Content Site?
(September 2, 2022)

Will Google’s ‘Helpful Content Update’ Help or Hurt Your Rankings?
(August 26, 2022)

What You Should Know About New U.S. Data Privacy Rules
(August 19, 2022)

Does This Spell Doom for Your Marketing Budget?
(August 12, 2022)

Brands Get CCPA and GDPR Wrong – But Content Can Save the Day
(July 29, 2022)

ANA Standards for Organic Influencer Measurement (at Long Last)
(July 22, 2022)

Headless CMSs Ride Again
(July 15, 2022)

Lock Screen Content: Exciting or Exasperating?
(July 8, 2022)

How Do You Like Twitter Now?
(July 1, 2022)

Twitter’s New Medium – Long-Form Content?  
(June 24, 2022)

Salesforce Tests NFT Cloud (for Better or Worse)
(June 17, 2022)

AnswerThePublic Sold! What’s Next for the Keyword Tool
(June 10, 2022)

CMO Study Finds More Money, Same Old Problems
(June 3, 2022)

Google Remakes Search Again ­– This Time for “Omnibuyers”
(May 27, 2022)

TikTok’s New Mission Connects Brands And Creators 🙌
(May 20, 2022)

Instagram Tests NFTs. But Is It Missing the Point?
(May 13, 2022)

What To Make of The State of Martech 2022
(May 6, 2022)

The Great (?) Twitter Takeover
(April 29, 2022)

As Content Acquisitions Rock On, Who’s Next?
(April 22, 2022)

Corporate or Personal Brand? Should You Have To Choose?
(April 20, 2022)

Is There Any Such Thing as a Content Marketing Platform?
(April 14, 2022)

Are Podcasts Listeners Tuning Out? 🙉
(April 13, 2022)