Author: Carlos Hidalgo

Carlos Hidalgo is founder and CEO of VisumCx, a growth strategy firm. Carlos has over 25 years’ experience working with B2B large enterprise to start-up organizations in delivering multi-channel customer experience strategies and programs. Follow him on Twitter @cahidalgo.

By carlos-hidalgo published January 17, 2020

Retool Your Demand-Gen Engine for High-Performance ABM [Video]

Effective demand generation drives many B2B businesses. Will your existing processes perform on the demanding new account-based-marketing track? Here’s how to tune them to meet every twist and turn in the ever-changing road ahead.

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By carlos-hidalgo published October 20, 2015

How to Develop a Buyer-Centric Content Marketing Strategy


Most marketers no longer need convincing that content marketing is a key strategy to engage customers – but too many organizations try to juice returns by generating more content through more channels at faster speeds. Such an approach has no strategic basis whatsoever and is doomed to fail.

Why do marketers do it? In part, it’s a tech problem. The options for funneling more content through a greater number of touchpoints increase daily. Cloud-based platforms, dynamic web pages, a wealth of social media channels, and countless other innovations aim to help marketers automate processes and scale their efforts. Just push another button, and better and better tools will make marketing magic happen.Continue Reading