Author: Khalid Saleh

Khalid Saleh is the co-founder and CEO of Invesp Consulting, a leading provider of conversion optimization software and services. His best-selling book, Conversion Optimization: The Art and Science of Converting Prospects into Customers, offers companies a methodology for capturing more customers by creating a fully-integrated marketing strategy that has a lasting impact on any organization.​

By khalid-saleh published June 5, 2016

13 Surprisingly Effective Tips for Conversion-Oriented Content

Tips For Conversion Oriented Content

Conversion-oriented writing moves audiences and gets them to take action. It turns visitors into leads, leads into customers, and customers into fans.

As you can imagine, strong conversion-oriented writing is crucial for successful content marketing. How quickly (and easily) you are able to get people to opt into an email list, read a blog post, or share your content will decide the number and quality of your leads.Continue Reading