Author: Cyndi Knapic

As the Head of Animoto for Business, Cyndi Knapic leads the company’s strategic efforts to make it easy for small business owners and marketers to quickly create professional videos for websites, email, and social media to promote their business. Millions of consumers, businesses, marketers, and photographers around the world use Animoto to turn content they already have into videos that stand out in a video-first world. Follow Cyndi on Twitter @CyndiC02.

By cyndi-knapic published January 27, 2017

3 Brands Driving Change With Social Video


Cause marketing can be a tough sell. You need to tell a story that compels the audience to take action, while resisting the pitfalls of coming across as desperate or preaching. The medium can make a big difference.

Unlike static images or text, video gives cause marketers the sensory tools to tell the type of rich, moving story that delivers important information while conjuring necessary emotion. To be successful, cause-related content needs to be sufficiently informative so viewers understand the cause, as well as appropriately digestible so they find it easy and enjoyable to share with others. It also has to be timely so it can be part of a larger conversation happening around the cause. Like any video, it needs to grab the viewers’ attention in 3 to 10 seconds to stop them from scrolling past. And it needs to be relatable and relevant to your audience so they are inclined to engage with you.Continue Reading