Author: Juan Mendez

Juan is a content marketer based in Argentina who’s all about growth marketing and video-driven strategies. He has worked for Yum Yum Videos, helping to promote their animated explainer videos and currently leads the content & PR team at Bitcoin startup BitPagos. Juan is also a music and film buff. You can connect with him on LinkedIn.

By juan-mendez published March 17, 2017

5 Types of Video Content Perfect for Each Stage of the Customer Journey


Few people buy on a first look.

Way before they take money out of their pockets, people are looking for a solution to a problem. When they become aware of something that may solve that problem, they need to consider which solution is better. Finally, they need to choose wisely among providers that solve the same problem but in different (faster, cheaper, better) ways.

How do you create engaging content to boost each step of the customer journey and help prospects get through your sales funnel?Continue Reading