Author: Michael Schreiber

Michael Schreiber is an Emmy and duPpont award winning reporter, editor and producer. He is the founder Amalgamated Unlimited, a company helping organizations big and small develop content and editorial strategies that make sense. He's a contributing editor at and a contributor at Forbes. He's worked at The New York Times, Frontline, ABC News, HBO,,, and was an adjunct professor at Columbia University’s Graduate School of Journalism. Follow him on Twitter & learn more about him on LinkedIn.

By michaelschreiber published December 11, 2017

Content Syndication: More Than a Traffic Boost

I learned content distribution, syndication, and SEO very much by accident.

Here’s the backstory: In 2005 I was firmly rooted in the world of documentaries. I worked on projects for ABC News, HBO, The New York Times and Frontline always as a freelancer. I worked on films about terrorism in Europe, Abu Ghraib, Americans preparing for the apocalypse, and more. One of the Frontline programs, however, proved to be prophetic. I didn’t know it then, but The Secret History of the Credit Card would change the course of my career.

Toward the end of my time in documentaries and TV, the work got a little weird. At one point, within the space of a month, I’d gone from producing episodes of Frontline for The New York Times to producing an episode of Wife Swap. I was getting married and needed a change. I also needed health insurance.

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