Author: Nichole DeMeré

Nichole Elizabeth DeMeré leads community growth at, a content distillery platform which harnesses the wisdom of its members to distill information overload into professional marketing knowledge. Zest's mission is to counteract content shock. She is also a moderator at Product Hunt and Check out her SaaS Growth Playbook and her personal blog for SaaS and customer success content. Follow her on Twitter @NikkiElizDeMere.

By nicholedemere published February 2, 2018

5 Brands Share Their Content Marketing Process


It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? Is it great for business too?”

The simple answer is high-quality content serves both audience and business. “It’s written in such an energetic and engaging way that it will trigger the audience to take actions,” says Massimo Chieruzzi, CEO of AdEspresso.

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