Author: Jim Tobin

Jim Tobin is president of the influencer marketing firm Carusele, which he co-founded in 2015, and CEO and founder of Ignite Social Media, which he launched in 2007. Jim is also the author of two books on social media marketing, “Social Media is a Cocktail Party” (2008) and “Earn It. Don’t Buy It.” (2013). Follow Jim on Twitter @jtobin.

By jimtobin published September 14, 2018

4 Reasons You Should Act on Influencer Marketing

4-reasons-act-on-influencer-marketingTwitter research reveals that 40% of users say they’ve made a direct purchase as a result of a tweet from an influencer. On YouTube, 60% of subscribers say that channel’s influencers sway their purchase decisions.

Other research found that 57% of all internet users over age 16 have made a purchase based on an influencer recommendation and 69% of millennials report buying products that influencers recommend.

Influencers of all kinds play a growing role in affecting a prospect’s decision, and it’s important to better understand the influence difference and its potential impact in your content marketing program.

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