Author: Carol Hill

Carol is a web analyst who provides a full cycle of content measurement process starting from creating the tracking plan, installing the tracking on the site and finishing with reporting and finding insights from the data. Follow her on Twitter @Analytics_Help.

By carolhill published January 16, 2020

How to Create 5 Custom Metrics in Google Analytics [Infographic]

Although Google Analytics default metrics are valuable, they don’t allow you to get answers to deeper questions about your content: Do visitors like the content? Do they read the article until the end or just the first sentence? Which author generates the highest number of conversions? How long do visitors watch the videos?

It doesn’t have to be like that. Let’s explore five ways to enhance your content performance measurement with custom (and often easy-to-create) Google Analytics tracking.

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