Author: Keith Harrington

Keith Harrington is the founder and creative director of ReelSmart Productions – a full-service video marketing agency based in Brooklyn, NY, which specializes in helping businesses and nonprofits develop strategic content to boost engagement and results across their digital platforms. Follow Keith on Twitter @kharring.

By keithharrington published April 20, 2020

5 Surprising Ways to Optimize Websites With Video

As video continues its steady climb to dominance in the world of content marketing, the appeal of a video-first marketing strategy has become increasingly evident. The endless stream of jaw-dropping stats attest to the medium’s power to supercharge the audience experience regardless of where it is deployed across the sales funnel.

To make video the workhorse of their strategies, content marketers can implement an asset-conversion process – transforming text- and static-based content into videos.

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