Author: Jennifer Goforth Gregory

Jennifer Goforth Gregory is a B2B technology freelance content marketing writer and author of the best-selling book, The Freelance Content Marketing Writer. Her clients include IBM, Epson, Microsoft, AT&T, and Samsung.

By jennifergregory published October 13, 2020

How to Get Creatives to Harmonize With Metrics

A version of this article was originally published in September’s CCO magazine.

To create a high-performance team and successful campaigns, content leaders must break away from legacy thinking that segregates the art of creativity from the science of marketing.

On the surface, this challenge may appear to be only about getting creative team members comfortable with data. But the issues and the solutions run deeper. They require fostering processes and cultures where content creators effectively and willingly use marketing data in their work.

Continue Reading

By jennifergregory published September 15, 2020

Close the Gap Between Creative Magic and Marketing Measurement

Top-performing content takes the right balance of creative artistry and analytical insight. Achieve it by breaking down the barriers that keep creatives from embracing data and successfully applying it to their work.

Continue Reading