Author: Romy Catauta

Romy Catauta works in the marketing field and is passionate about writing on web design, business, interior design, and psychology. Follow her on Twitter @RomiCatauta.

By romycatauta published August 11, 2021

How To Adapt Your Content To Get Found in the Conversational Search Era

A mere decade ago, the term “conversational search” would have meant nothing to professionals on the front lines of the ever-evolving content creation and SEO industry.

Today, it’s a core targeting strategy employed by thousands of companies, big and small, to increase web traffic and drive consumer engagement.

What makes conversational search an important innovation and such a potential stumbling block for content creators? To understand that, you first need to understand what it is and why its importance has risen.Continue Reading