Author: Margarita Loktionova

Margarita is a passionate content marketer with over 7 years of experience in various tech industries and 3 countries. Currently, she is a content marketing lead at Semrush. Before that, Margarita worked as a marketing manager at Refinitiv (the LSEG) in New York. She also holds two MBA degrees in Marketing.

By margaritaloktionova published February 17, 2022

Shifting Gears: A Look at the Content Marketing Industry in 2022 [Sponsored]

Sponsored by Semrush

The new year is well underway. Marketing directors have laid out their plans, and their content machines are revving back into action. But what new trends might 2022 have in store for our industry?

For Semrush’s annual State of Content Marketing Global Report, we looked at the data, analyzing more than 500k blog posts and 200k tweets, interviewing experts, and surveying more than 1,500 marketing professionals from all across the world.

Ninety-seven percent of respondents say content forms part of their marketing strategy. As we dug into their additional answers and insights, we saw indications of some big changes on the horizon. Below, we look at a few of the highlights from this research and what they might mean for your content marketing initiatives in the upcoming year.Continue Reading