Author: Julia Pizzolato

Julia Pizzolato is a writer and content strategist with 20 years of experience helping clients inform, intrigue, and convert their audiences with the right words. Her areas of expertise include B2B and health and wellness. She has been known to edit friends' text messages and is devoted to the Oxford comma. You can see her work at JP&CO. Connect with her on LinkedIn or follow her on Twitter @juliapizzolato.

By julia-pizzolato published May 24, 2023

How To Turn Your Content When the Economy Leads Your Audience To Twist

With the economy in flux, the only certainty is uncertainty.

As your audience reacts to the ups and downs, you must evolve your content strategy to adapt to their reactions.

Robert Rose, CMI’s chief strategy advisor, and Jane Qin Medeiros, general manager of StudioID, engaged in conversation in March about how marketers can take advantage of an economic downturn (registration required). Since then, the economic outlook has only gotten murkier.Continue Reading