Content Marketing Institute Content Marketing Institute Thu, 20 Jul 2023 16:03:55 +0000 en-US hourly 1 Research Says These Two Choices Determine Your Content’s Shelf Life Fri, 21 Jul 2023 10:00:07 +0000 Recent research finds news articles deliver 80% of their lifetime value in the first week. What does that mean for your content plans? Robert Rose explains. Continue reading ]]> 0 The Future of Email Marketing: Insights From 23 Content Marketing Experts Thu, 20 Jul 2023 10:00:24 +0000 Two-thirds of marketers distribute their content by email. Will that number drop any time soon? Content Marketing World presenters make their predictions and suggest strategy improvements and alternatives. Continue reading ]]> 0 Heat Up Your Content Marketing Game During the Summer Lull: 5 Things To Do Wed, 19 Jul 2023 10:00:57 +0000 People should take vacations. It’s a healthy thing to do. Of course, doing so often disrupts the regular work of the content marketers left behind. When you face a forced lull, do these five things. Continue reading ]]> 0 Why AI’s Jump to Conclusions Might Be Perfect for Your B2B Brand Tue, 18 Jul 2023 10:00:34 +0000 Limited data has prompted B2B marketers to jump to conclusions for years. That skill could come in handy to thwart generative AI tools’ jumping to false conclusions. And it may even let you define or redefine the content in your industry. Continue reading ]]> 0 Meta Threads’ Rapid Rise Proves the Power of an Owned Audience Fri, 14 Jul 2023 10:00:22 +0000 How did Threads get to 100-plus million users this past week? It started with Instagram’s 2-plus billion. Despite those mammoth numbers, Threads debut can teach every content marketer a practical lesson. Continue reading ]]> 0 This Superpower You Learned in Grade School Can Power Better Content Thu, 13 Jul 2023 10:00:29 +0000 You learned about verbs in elementary school. Yet too many writers forget the power they possess. Stand out in the proliferation of boring, weak, and ineffective language by slashing through wasted, wimpy verbs. Continue reading ]]> 0 Build a Sustainable Content Practice With This 5-Point Blueprint Wed, 12 Jul 2023 10:00:52 +0000 Does your executive team think content “automagically” happens? To change that – and get support for scaling your practice – go step by step to establish this five-point blueprint. Continue reading ]]> 0 Facts Won’t Cut It: How To Use Point of View Architecture To Create Trust Tue, 11 Jul 2023 10:00:09 +0000 Facts get fuzzier and grow exponentially in this digital media era. You cannot stop that. However, you can give your audience something to believe in. Enter the point-of-view architecture for your brand. Continue reading ]]> 0 Beware: Automated AI-Generated Content Can Ruin Everything for Marketers Fri, 07 Jul 2023 10:00:45 +0000 Marketers in your industry will weaponize automated AI-created content to come after your search traffic and tell your brand’s story. Are you prepared for the fight? Continue reading ]]> 0 23+ Content Marketing Skills You Need for Today and the Next Five Years Thu, 06 Jul 2023 10:00:13 +0000 Ready to improve your skills for short- and long-term content marketing success but not sure which ones? Almost two dozen Content Marketing World presenters offer advice with unique twists, unexpected advice, and helpful reminders. Continue reading ]]> 0