Author: Lesley Vos

Lesley Vos is a seasoned content strategist and regular contributor to publications on business and digital marketing. In love with words, coffee, and jazz. Follow her @LesleyVos.

By lesleyvos published June 22, 2023

5 SEO Content and Design Tips To Improve Your Ranking in SERPs

Cartoon of person designing content to help with SEOThe more optimized your content, the more likely Google and users will find it.

Any catch?

Content optimization goes far beyond keywords and meta tags. If you want to rank higher, it’s time to use advanced content design and development tactics.

These five actionable tricks will help structure your SEO-focused content for stellar visibility, more traffic, and winning positions on search engine result pages.Continue Reading

By lesleyvos published December 1, 2022

7 Tricks To Smash Writer’s Block, Imposter Syndrome, and Other Content Fears

Yes, writing is hard.

When writing for content marketing, the process becomes even more challenging. You have no time to sit and wait for inspiration or the muse to help you craft engaging text. You have content plans to follow and deadlines to meet.

That’s when fear arises.

Raise your hand if one of these whispers creeps into your mind when you try to write:

  • “A better article exists already. My content is a pathetic copy.”
  • “I’m not good enough. I can’t write better than [your guru’s name here].”
  • “So much info! Can I structure all of it? I’ll miss something essential.”
  • “What should I write?”
  • “They won’t like it. I’ll get rejected.”
  • “My draft sucks; it’s boring.”
  • “Johnny writes 1,000 words every day. I’m too slow.”

Writing fears fall into two categories: doubts about your abilities or concern over others’ judgment of your work. You can tame blank-page syndrome, imposter syndrome, writer’s block, or whatever stops you from creating great content with these seven simple yet effective tricks.

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By lesleyvos published January 24, 2022

10 Tips To Write Engaging Content Previews for Social Media

Social media users scan their feeds, so marketers fiddle with images to compel their target audience to stop scrolling. But bright pictures shouldn’t be the only hook for them to stop, click, and read.

Scrollers who catch sight of an image often go to the text to see what it’s all about. And if this content preview doesn’t motivate them to click to read more, the promotion endeavors are in vain.

These 10 tips can help ensure your social media content previews turns scrollers into readers of your full-length content.Continue Reading

By lesleyvos published July 29, 2020

You May be Undermining Your Content Marketing

Content marketers know the power of cognitive biases – how these systematic and unconscious errors in mental processing significantly influence people’s decisions. We’ve long used them to our advantage and relied on biases to persuade and convert target audiences.

To name a few:

  • Bandwagon effect makes testimonials work.
  • The availability heuristic explains the power of case studies and brand storytelling.
  • In-group favoritism rules the roost in social marketing.

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