Author: Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women, or minorities? Sydni Craig-Hart is CEO and co-founder of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her multi-award-winning team, having worked with over 11,000 small businesses in 79 different industries, has been helping progressive brands to drive engagement with sought-after, growing market segments through results-driven, inclusive content marketing solutions. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value, or decrease churn, connect with Sydni on LinkedIn to discover how her team is doing this for companies like Facebook, Google, LinkedIn, and more. Be sure to ask Sydni for a copy of their best practices case study.

By sydnicraighart published November 7, 2022

Why You’ll Never Create Customer-Centric Content Unless You Focus on This

Which side are you on?

When done right, content marketing can break down barriers, inspire meaningful conversations, and create communities that can learn from each other and grow together.

If you’re not careful, your content marketing can also build walls, reinforce negative stereotypes, and alienate the people you want to serve.

Which side you choose depends on whether or not you approach your work in a spirit of inclusivity and empathy.Continue Reading

By sydnicraighart published December 17, 2018

Multicultural Marketing: Why You Need to Get Started

“We’ve missed the mark! We apologize.”

That’s what you don’t want to have to say because your company inadvertently offended a diverse group of your target audience in your new campaign. But, don’t those sentences sound familiar?

How often have you recently heard about a marketing campaign gone wrong?

Dolce & Gabbana, Pepsi, Dove, and Nivea have all been heavily scrutinized for recent missteps with their marketing campaigns.

Then, there was the “See Detroit Like We Do” debacle.

Continue Reading