Author: Content Marketing Institute Team

The Content Marketing Institute team byline indicates this article reflects the collective work of the CMI community. To submit your Weekly Wrap suggestions, fill out this form or email us at [email protected]. As a brand, CMI is a global marketing education and training organization. It hosts the largest content marketing-focused event -- Content Marketing World -- every October. Follow us on Facebook, LinkedIn, and Twitter @CMIContent, and use the hashtag #CMWorld.

By contentmarketinginstitute published July 21, 2023

Research Says These Two Choices Determine Your Content’s Shelf Life

Clock face representing the lifespan of news contentWhat’s the half-life of news articles these days?

How should that affect your mix of marketing, thought leadership, research, and other news-focused content?

New research from Chartbeat, a content intelligence platform for publishers, sheds light on how positioning, traffic source, topic, and other attributes impact the lifespan of an article.

CMI’s chief strategy advisor Robert Rose explains what the findings mean for your content choices in this week’s CMI News video. Watch it below, or keep reading for the highlights:Continue Reading

By contentmarketinginstitute published July 14, 2023

Meta Threads’ Rapid Rise Proves the Power of an Owned Audience

Meta spins its new social media network Threads as a close-knit community. But it’s definitely not a small community, given over 100 million people joined it in less than a week.

Let’s put that in perspective. The web took almost seven years to reach that number. Twitter took five years. Instagram did it in 2.5 years, while TikTok took nine months. ChatGPT? It achieved the number in two months.Continue Reading

By contentmarketinginstitute published July 7, 2023

Beware: Automated AI-Generated Content Can Ruin Everything for Marketers

“Marketers ruin everything.”

Entrepreneur Gary Vaynerchuk often gets credited for that wisdom he shared in a 2013 speech and repeated in the years following. The trope explains how any new, interesting, innovative technology or experience is usually ruined by marketers exploiting it to sell more products.Continue Reading

By contentmarketinginstitute published June 30, 2023

Don’t Let Economic Predictions Stop Your Marketing in the Months Ahead

Halfway through 2023 and marketers are in a reflective mood.

What should your focus be for the second half of the year?

From a market perspective, the economy presents a frustrating challenge as job growth seems strong coming into summer. But some economists still predict economic headwinds in the fall, while many say those headwinds turn into tailwinds in late 2023.Continue Reading

By contentmarketinginstitute published June 23, 2023

4 ContentTECH Summit Takeaways for a Better Marketing Tech Strategy

A chess piece and gear representing strategy and tech for content tool purchases.This week, content marketing talk turned to all things marketing tech – digital asset management, content management, operations, video, generative AI, and more – as thousands gathered virtually for the annual ContentTECH Summit.

(Don’t worry if you missed it, you can still register to watch it on-demand.)

CMI’s chief strategy advisor Robert Rose shared some of the takeaways in this week’s CMI News video.

Continue Reading

By contentmarketinginstitute published June 16, 2023

Take a Marketing Messaging Lesson From Sesame Street This Pride Month

This year, the reaction to Pride month celebrations of the LGBTQ community seems particularly heated.

Some media claim brands have pulled back their public support, noting the perceived retreat by Budweiser and Target in response to protests and threats from small but vocal groups.

But have brands diminished their Pride month marketing?Continue Reading

By contentmarketinginstitute published June 9, 2023

Company Culture Importance Rises; Changing It Requires New Thinking

Every company has a culture, but only the successful have the ability to change theirs.

New research points to a lot of companies knowing they need to get better but failing to address the one key component.

This week, B2B marketing research firm Ascend2 released new research with the Arbinger Institute – Creating a High-Performance Culture: The Role of Company Culture in Driving Success (registration required).Continue Reading

By contentmarketinginstitute published June 2, 2023

Does a Rise in Chief Strategy Officers’ Role Give Hope for Chief Content Officers?

Deloitte discovered fascinating new insights into businesses’ approaches to continuous innovation and change in its recently released 2023 Chief Strategy Officer Survey.

If your immediate reaction is, “Hmmmm … Do we even have a chief strategy officer?” or “Where do we get one of those,” you’re not alone. Despite the title’s familiar sound, the function is relatively new – though growing in popularity – at even the biggest companies.Continue Reading

By contentmarketinginstitute published May 26, 2023

Is Marketing Climate Change Coming? Or Is It Already Here?

Is marketing climate change a thing? New results from Gartner’s 2023 CMO Spend and Strategy Survey hint at the evolution.Continue Reading

By contentmarketinginstitute published May 19, 2023

Don’t Miss the Big News Hidden in Google’s Cool AI Tools Announcements

Last week, Google gathered to announce all the things they’re developing.

Google’s reveals focused on its main product and revenue model – search and advertising. Not surprisingly, those two categories pique the interest of marketers everywhere. But we’ll get to that in a minute.Continue Reading