Author: Olesia Filipenko

Olesia Filipenko is a web content writer with 10 years of experience in SEO copywriting and guest blogging. Now she ghostwrites, manages, and works on a non-fiction book. Follow her on Twitter @WritingBreeze and connect with her on LinkedIn.

By olesia-filipenko published May 3, 2023

7 Formulas for Writing Introductions That Convert Scanners Into Readers

Readers pay attention to only about 20% of the words on a web page. They prefer to skim tables of content and subheads. They want to know if your content is worth their time and effort.

Add to that the mere seconds you have to grab and hold readers’ interest, and the battle for the audience may seem lost.

It is not.Continue Reading

By olesia-filipenko published September 6, 2022

7 Neuro Writing Tactics to Get Inside the Minds of Your Audience

Joe Sugarman nails the essence of the written word’s power in marketing: “A mental process … for the purpose of selling.”

I’ll shorten it: “mental … selling” – getting inside users’ heads to turn them into leads and motivate them to take an action.

As content marketers, your tool to accomplish that is engaging and persuasive language. Using words, you use your art to influence your audience’s minds and help you get results.Continue Reading