Author: Mike Murray

Mike Murray has shaped online marketing strategies for hundreds of businesses since 1997, including Fortune 500 companies. A former journalist, he has led SEO studies and spoken at regional and national Internet conferences, including Content Marketing World. Founder of Online Marketing Coach, Mike is passionate about helping clients identify their best opportunities for online marketing success based on their strengths, his advice and industry trends. You can find him on Twitter @mikeonlinecoach.

By mike-murray published January 3, 2023

SEO for Digital Content Marketing: How To Optimize for Search in 2023

Don’t expect Google to take a sabbatical this year.

Do expect SEO to be more nuanced than ever in 2023.

My best advice? Track your SEO key performance indicators (KPIs) more often to identify positive or negative trends in your organic results.

But don’t worry about every shift in search rankings because they fluctuate. Pages that drop could quickly rebound a month later, even if the fall happened because of one of Google’s frequent algorithm tweaks.

Instead, focus your SEO strategy on producing as much useful and original content as possible.

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By mike-murray published September 21, 2022

Worried About Your SEO Future? Yes, You Will Survive the Google Helpful Content Update

On any given day, your best SEO efforts may fall short. You don’t experience the search engine rankings you expected. Your top spots suddenly drop or disappear.

Forced to be vigilant, you pay close attention to the latest news about what Google expects. You ponder the search engine’s helpful content update rolled out Sept. 9 that certainly created a considerable buzz. Although many algorithm adjustments are narrow and often unannounced, the publicized helpful content update may have a widespread impact.Continue Reading

By mike-murray published May 9, 2022

How the Right SEO Plan Can Revive Website Rankings and Traffic

Imagine if Google created a website tool – SEO in Plain Sight.

It lets you easily create, track, and adapt your SEO plan so you can:

  • Know precisely why your rankings dropped even though they were doing well yesterday.
  • Learn exactly what to do SEO-wise with any page on your website.
  • Discover what you should do when adding new content.

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By mike-murray published February 28, 2022

37 Content Writing Examples and How-To Tips for Website Articles

Updated Feb. 28, 2022

Consuming great writing is like listening to a singer. If the performer makes an emotional connection with me – even though they miss a few notes – I eagerly lock into the rest of the song and anticipate the next performance.

Your words must be powerful and effective as well if you want to captivate as many of your readers as possible.

Content writing isn’t an easy task. Whether you craft words for B2B or B2C audiences, the challenges can be many. I’ve created a diverse set of tips, tools, and resources to aid in shaping and modifying your work. It’s not an exhaustive collection. Some ideas may seem familiar. Others will be fresh.

My hope is that you’ll walk away with some insights or new tools to help address or minimize the content creation challenges you face.Continue Reading

By mike-murray published January 5, 2022

How To Find SEO and Keyword Ranking Success on Google in 2022

Editor’s note: See our updated SEO advice for 2023.

Heading into the new year, I’m usually full of cautionary notes about SEO, keywords, rankings, and organic traffic, all tied to search engines like Google.

These days, I’m optimistic because technological advances could be a real win for companies that keep up with SEO best practices.

The work will be more time-consuming than difficult. You (and your team) will need to focus on multiple types of content, from blog posts to podcasts. Yes, you need to work on page load speed and secure featured snippets. But expect your content – website pages, videos, images, and audio – to work for you to a greater degree as long as you’re creating it to meet strategic goals.

Google seems relentless in unearthing the best results for searchers. Enter the Google Multitask Unified Model (MUM) update, an AI-based algorithm designed to streamline searching.

MUM compares complex queries to give people what they want the first time they search. For content marketers, MUM will increase the odds that your content (not necessarily a text-heavy page) will be selected for a search result.

Keep these quick tips and reminders at the ready as you make your SEO plans for 2022. (As always, make sure to test any changes with your own data.)

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By mike-murray published October 14, 2021

Write Each SEO Page Title with Google Changes in Mind

The world’s most popular search engine caused a stir in August when it published guidance on when and how it modifies or replaces page titles.

SEOs on Twitter complained about changes they’d noticed to the way their page titles get displayed in search results. In some cases, Google replaced page titles with H1 header elements. In others, it dropped words from the page title or appended new ones (often the company name) to it.Continue Reading

By mike-murray published July 14, 2021

4 SEO Factors to Consider Before Removing Outdated Website Content

It’s easy to get rid of outdated website content. You can redirect it or delete it.

But, if the outdated blog post still brings in website traffic – do you really want to get rid of it? The decision could be costly in terms of leads, sales, and the bottom line if you don’t check a few key metrics before you decide.Continue Reading

By mike-murray published June 7, 2021

30+ Link-Building Tips, Tools, and Examples for SEO and Website Traffic

You can think of link building in many ways. I like to call it tedious, painful, and a test of patience.

It’s also necessary to compete. Can your business survive without getting one new link in the next year or even five years? Sure. Will your brand miss out on leads, sales, and increased profitability? Probably.Continue Reading

By mike-murray published May 10, 2021

How to Be an SEO Difference Maker

SEO can seem like a complicated puzzle for digital marketers. But you need to put it together to create a better picture for your website traffic.

Explore these key tactics, tools, and time savers to make putting together the puzzle easier and help you shine when it comes to sharing your performance data.Continue Reading

By mike-murray published January 7, 2021

21 SEO Tips, Tactics, and Trends for Website Content in 2021

Will Google turn the natural search landscape upside down in 2021? I doubt it. Although change is inevitable, you can survive or even gain an edge with a little vigilance.

But don’t expect any relief from the merciless trend of organic results moving way down the search engine results pages (SERPs).  Like any good content marketer, Google is focused on the needs of its audience – searchers.

Eager to produce relevant results, the search engine constantly enhances its technology and relies on artificial intelligence to support results. Google’s BERT, for example, focuses on natural language processing (NLP), including searcher intent and the context of search queries.

Fortunately, marketers still see traffic from Google and other major search engines. Organic searches accounted for 53% of website traffic in 2019, according to BrightEdge data. I don’t expect that number has changed much since 2019.

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