Author: Amanda Maksymiw

Amanda Maksymiw is the content marketing manager for Lattice Engines, a leader in B2B sales intelligence software helping Fortune 5000 companies sell smarter and achieve a 6-14 percent increase in sales productivity within one year of deployment through Intelligent Targeting, Contextual Conversations and Measurable Execution. She is responsible for setting and managing the company's content marketing strategy including creating, producing, and publishing engaging content. Follow her on Twitter at @amandamaks.

By amanda-maksymiw published March 12, 2014

A Content Marketing Plan for Turning Your Influencers Into Partners

image-businessmen shaking handsFor me, influencer marketing and content marketing go together like peanut butter and chocolate — each is fine on its own, but it’s better when they work together.

As marketers are looking to turn up their content marketing efforts, many are turning to influencers to help take content to the next level. Why? Influencers can lend credibility to a piece of content or brand. They can help amplify reach and awareness which, in turn, helps ensure that the desired target audience will consume the content. Companies can also piggyback on an influencer’s brand to get a jump-start on developing their own brand preference and thought leadership in the market — take, for example, how industry-leading practitioners contribute content to the CMI blog, looking to use the platform as a means to extend their circles of influence.Continue Reading

By amanda-maksymiw published August 10, 2013

5 Fantastic Data Sources to Inform Your Content Marketing Strategy

big dataBig data is all the rage right now. Marketers are scrambling to extract value from the 2.5 quintillion bytes of data that are being created each and every day. This data can lead to insights about buyer intent, customer engagement, content marketing effectiveness, and more. In fact, in my last post for Content Marketing Institute I offered 3 ideas on how content marketers can use big data to improve or enhance their content marketing efforts.

But it’s easy to be overwhelmed by all of the possibilities and data at hand. Once you have your goals in mind, how do you uncover the best insights for informing your content marketing strategy without being bogged down by the data deluge? Continue Reading

By amanda-maksymiw published May 20, 2013

3 Ways Your Content Marketing Strategy Can Use Big Data

big data-marketing strategyTo date, the term “Big Data” garners about 1.64 billion search results, and counting. The data scientist has been called the sexiest job of the 21st century. Big Data has been described by McKinsey and Company as the next $100 billion dollar opportunity. So, what is it, exactly?

Big Data is the massive amounts of data that are being created every minute. Continue Reading

By amanda-maksymiw published August 5, 2012

Above and Beyond: A Killer Example of B2B Content Marketing at Work

We all know that there is more to content marketing than simply creating content for content’s sake — it must be tied back into business goals. One company has proven that content can have measurable impact on your company’s bottom line. This company is Eloqua, a pioneer in the marketing automation space. Eloqua has realized some killer results and, as a result, can serve as great inspiration for other content marketers.Continue Reading

By amanda-maksymiw published April 5, 2012

How to Use Content Segmentation to Differentiate your Brand Online

Is your website best positioned to convert visitors to subscribers and buyers of your products or services? Sure, you may have developed a content marketing strategy around your buyer and user personas, but how is your website structured?

Many websites have trouble engaging each of their specific audiences in an effective way.  They often will simply try to market to everyone at once rather than crafting valuable, relevant content for each target audience. In trying to market to everyone, B2B marketers may be setting themselves up for failure.

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By amanda-maksymiw published January 20, 2012

4 Steps for Using Content to Build Your Personal Brand

Personal branding was definitely a big trend in 2011, and I believe it will continue to be a focus for B2B and B2C companies alike — largely due to the perceived ease of creating a personal brand online. In addition to the career benefits it can bring, many companies appreciate their employees’ branding activities because they recognize the value elevated personal brands can bring to their organization as a whole.

If developing your online persona is something you have yet to master, read on for four helpful steps to get you started.

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By amanda-maksymiw published December 22, 2011

How to Build a Subscriber Base of 10,000 Strong – and Growing

In their latest book, Managing Content Marketing, Joe Pulizzi and Robert Rose explain that content marketing is an excellent way to build passionate subscribers to your brand. And what company wouldn’t want that? Subscribers, a loyal following, and fans can be critical to the ultimate success of your company in terms of closing new business.

It has been a while since I blogged about my firm’s experiments with content marketing, so I thought it would be fun to write about our experiences growing and maintaining our newsletter subscriber base. My firm creates and publishes weekly newsletters offering new ideas to help senior managers build great companies. Our inaugural edition was sent back in March of 2010 to about 200 subscribers, and we are now sending the newsletters to nearly 10,000 active subscribers. Here are a few ways we helped our subscriber base to grow:Continue Reading

By amanda-maksymiw published September 8, 2011

How to Get Your Content Found: Tips from Content Marketing World

More companies are engaging in content marketing strategies to build their brands, generate leads, and boost thought awareness than ever before. These companies are writing blogs, creating podcasts, producing videos, releasing reports, and designing infographics. But what happens after the creation phase?

That’s exactly what we learned during a panel discussion on strategies and tactics to get found, which took place on Day 2 of Content Marketing World. Continue Reading

By amanda-maksymiw published September 7, 2011

A Real Time Live Blog from the David Meerman Scott Session

This morning, I had the opportunity to sit in on David Meerman Scott’s keynote presentation during day one of Content Marketing World.  In the session, David stressed the importance of real time in content marketing. And in the spirit of real time content marketing, I am writing this blog on my iPad as David speaks.Continue Reading

By amanda-maksymiw published July 29, 2011

How to Incorporate Influencers into Content Marketing

Chances are if you are reading the CMI blog, you are already executing against one or more content marketing strategies or at least thinking about doing so. But have you integrated influencer marketing into your content program?

First, what is influencer marketing?

Influencer marketing is nothing new. For years, companies have been engaging with the people and groups that their target audience looks to for information. Back in the day, companies practiced traditional PR and built relationships with a few key reporters in their space. But with the shift toward online interaction, a new generation of influencers has come upon us.

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