Author: Scott Frangos

Scott Frangos (see G+), is a career MarCom professional focused on Content Marketing, Social Media, and WordPress Web Development. He loves introducing strategies and tactics to boost ROI at your websites. He also loves pizza, coffee, and Tai Chi — not necessarily in that order. Scott serves as Developer and Optimizer for CMI, and works on a variety of related projects as Founder, Chief Optimizer and Strategist at He recently taught a class on Content Marketing with WordPress for the Langley Center for New Media, and in May of 2012, speaks on Content Marketing with G+ and WordPress Combo, at WebVisions PDX. Scott is the lead imagineer behind the popular Max-Ref Content Marketing Widgets plugin for WordPress. Link up with Scott at

By webfadds published February 8, 2012

Experts Share Their Keys to Content Marketing Success

A lot can get packed into two days, and that was certainly true at the second annual Content Marketing Retreat, at its charming location in Langley, Wash. (on Whidbey Island in the Puget Sound — about 25 minutes north of Seattle).

Below is a brief slideshow focused on key content marketing strategies and tactics presented at the retreat — I’ll look forward to discussion in comments. You’ll see that I really enjoyed the venue: I’ve been up there for two Content Marketing Retreats, and last fall I taught a workshop on Content Marketing with WordPress at the Langley Center for New Media — the group that produces the retreats.

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By webfadds published September 28, 2011

5 Handy WordPress Tips for Content Marketing

With the latest figures showing that WordPress now powers around 22 percent of new active websites in the U.S. according to this TechCrunch article, it’s a good time to take a look at some tricks for using this CMS to optimize your site content  with a little help from you, the savvy content marketer.Continue Reading

By webfadds published April 18, 2011

How to Turn Your Analytics into Actionable Tasks for Content Marketing

Are you feeling overwhelmed by all of your analytics? Last Friday I explained how to figure out the business goals for your website, assign dollar values and set up customized reports so you can view your key performance indicators (KPIs).

Taking these steps is a great start, but what do you do with this information? Ask yourself these three questions.Continue Reading

By webfadds published April 15, 2011

Actionable Analytics – All These Numbers, Now What?

I’ve had a number of clients tell me, “I looked in my Analytics for about three hours yesterday and it was really cool, but I don’t know what I learned.” Do you suffer from from ERH (Eyes Rolling into Head) when you look at the multitude of reports in analytics? Most marketers do. It’s great to have all of this data, but it’s paralyzing as well. Where do you start?Continue Reading

By webfadds published March 10, 2011

Three Tests to Optimize Your Website: VBO, LPO and CRO

This is the second post in a CMI series on Connection Cycle Marketing (CCM).  Our first article in this series offered an overview of CCM. Next up, we’ll look at one of the strategies and tactics to help with one of the first key components: Optimization.

Connection Cycle MarketingThe first rule of optimization is to  remember you are not optimizing a “website,” but actually optimizing the way your visitors/prospects THINK about your company and its offers.

With that in mind, it’s TLA time, folks (Three Letter Acronyms)! I’ll walk you through three types of optimization and their associated tests: what they are, why you would use them and when they make sense.Continue Reading

By webfadds published February 1, 2011

How to Get Results After Creating Compelling Content

When you think about content marketing, do you only think about the content you need to create? Creating compelling content is the first essential step, but if you stop there you’re probably not going to get the results you want.Continue Reading