Author: Michael Bay

Michael W. Bay has worked in all aspects of media production, from newspapers and radio to television and the internet. He is the co-founder of Real Content, an Atlanta based content strategy and creation agency, and has provided services to Home Depot and Turner Broadcasting. He won an Emmy in 2004 for his role in CNN International's coverage the southeast Asian Tsunami. And he wrote, produced and directed the imaginative and provocative CNN Future Summit, covering controversial aspects of the future of technology that included climate change, robotics, genetics and the future of the internet. You can follow him on Twitter @Real_Content.

By michael_bay published April 5, 2012

Five Things Marketers Need to Know about HTML5

Even if you don’t know it, you’ve already seen HTML5 at work. The new standard for websites isn’t due to be complete until 2014, but websites including Google, Facebook, Youtube, Wikipedia and Twitter are already using it.  If you’re not already using HTML5, here are some things you should know about it.

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By michael_bay published March 21, 2012

Bicycles, Cocktails & Propaganda: A Conversation about Content Marketing

Rick Vosper

It’s all about the Conversation, Rick Vosper will tell you.  And he’s in a position to know: He cultivated a conversation about biking into a highly creative and successful way to conquer a very specific market.  My own conversation with Rick, an eloquent and passionate spokesman for content marketing, ranged from propaganda to cocktail parties.  But it started with bicycles.Continue Reading

By michael_bay published March 7, 2012

Apple’s iPad3 a Wakeup Call for B2B Marketers

If you’re a fan of Apple or mobile technology, you don’t need me to tell you what’s happening in San Francisco today.  The general assumption being made across the Internet is that Apple will announce the iPad3, and there’s been a huge buzz about what to expect from newest iteration of the world’s most popular tablet computer.Continue Reading

By michael_bay published February 29, 2012

New LinkedIn ‘Follow’ Button Ideal for B2B Content Marketers

The LinkedIn network is beefing up its appeal to business-to-business content marketers.  The professional network boasts 150 million users who visit the site to learn about more than what movies their contacts just saw or what they had for dinner.  The rollout of the LinkedIn ‘Follow Company’ button, announced two days ago, makes it easier to target and engage with that B2B audience already using LinkedIn.Continue Reading

By michael_bay published February 22, 2012

Tweak By Google Signals Content is King

tweak by google content is king

Photo Credit: Annette Shaff /

A symbol of things to come?  An opening shot in a new war between two giants?  I’m talking about the new top-right share button recently added to Google’s classic, white search page.  It may just look like a link into Google’s social network, Google+.   But, it’s really so much more.Continue Reading

By michael_bay published February 8, 2012

Social Media Study: Corporate Blogging On The Decline?

Is blogging an old-fashioned tool or the linchpin of a successful marketing campaign?  It’s a question you might be asking if you’ve read the new research by the University of Massachusetts Dartmouth Center for Marketing Research. Their 2011 survey shows that some fast growing companies are putting aside tools like blogs in favor of services like Facebook, Twitter and LinkedIn.  But, in the long run, is that such a good idea?Continue Reading