Author: Andy Crestodina

Andy Crestodina is the Strategic Director of Orbit Media, a web design company in Chicago. Andy is also an instructor for the Content Marketing Institute Online Training and Certification program. You can find Andy on and Twitter.

By andy-crestodina published March 3, 2014

7 Ways to Respond to Plagiarism as the Content Creator

ski-masked man at computerIf you weren’t a content marketer, you wouldn’t know, but content creation is hard work.

It’s not just the long hours of research, writing, and editing. It’s the always-on mode your brain is in, looking for insight and inspiration everywhere. “Could this be an idea for a blog post? No, I’m just reading the menu at the Olive Garden.” If you’re a content creator, you know what I mean.

That’s why we get angry when people copy us.

It’s happened to me many times. Sadly, plagiarism in the world of the content creator is very common. It’s easy to find if you know where to look. It’s so easy that I should caution you about reading this post: One likely outcome is outrage, since it’s very possible that you’re a victim. Still reading? Ok, but you’ve been warned.Continue Reading

By andy-crestodina published December 30, 2013

This is Your Brain on Content Marketing

[Editor’s note: Happy Holidays! This week, the editorial team at Content Marketing Institute wanted to share some of the best content marketing blog posts we’ve seen from the CMI Online Training and Certification program’s roster of expert instructors. Today’s post is an updated version of one that originally appeared on Andy Crestodina’s Orbit Media Studios blog in May, 2013.

areas of the brain-graphicContent marketing isn’t brain science, but if you know a bit about the brain, you’ll be a better content marketer.

The brain is specialized, each part with its own function. Planning, emotion, and language are all managed by different lobes. They each have their own natural tendencies, and these tendencies are common to all of us.

As we look at the research, we find that there are at least five content marketing tactics that align with different parts of the brain.Continue Reading

By andy-crestodina published October 17, 2013

3 Content Optimization Questions That Google Analytics Can Answer

google analytics on laptopIt’s a big tool with lots of reports. Google Analytics can be intimidating. It can also be a huge waste of time. Too many marketers just browse through charts and graphs, without gaining any insights, without making a decision.

So rather than jumping into an ocean of data and swimming around aimlessly, let’s use Analytics to do our analysis for us.Continue Reading

By andy-crestodina published June 7, 2013

Great Content Meets 2 Criteria: Does Yours?

great content-catsA few weeks ago, I had the pleasure of hearing Sonia Simone speak at a conference. She stood up, and with her quiet voice, she shared the secret to great content. It goes like this:

“Great content meets two criteria: It’s useful and it’s interesting.”Continue Reading

By andy-crestodina published October 16, 2012

The 5 Stages of Your Content Marketing Evolution

As a business evolves, so does its marketing. From a simple online presence to full-fledged content marketing, companies move step-by-step through specific stages. Think of it as marketing evolution.

Here’s a guide to power your own content marketing evolution. It’s also a checklist for what tools and adaptations you will need to make to take your content efforts to the next level.Continue Reading