Author: Lisa Dougherty

Lisa Dougherty is director, blog community and operations at the Content Marketing Institute. She will trade social media and blogging tips for warm pecan bread pudding. Her motto: "Life changes the minute you start doing what you love. And, guess what, it's never too late to get started." Lisa’s active on Twitter @BrandLoveLLC and on LinkedIn.

By lisa-dougherty published January 30, 2023

5 Simple Things You Can Do To Improve the Content Experience for Readers

Who doesn’t like to have a good experience consuming content?

I know I do. And isn’t that what we – as both a consumer of content and a marketer of content – all want?

What if you create such a good experience that your audience doesn’t even realize it’s an “experience?” Here’s a helpful mish-mash of easy-to-do things to make that possible.Continue Reading

By lisa-dougherty published December 20, 2022

10 Content Marketing Articles Readers (Like You) Loved in 2022

CMI published over 249 articles about all aspects of content marketing in 2022.

I bet very few of you read every one of them. (I understand – you have a lot of things to do.)

Since it’s my job, I read every article and check the performance analytics. So I put together the 10 most popular posts CMI published in 2022 to help you catch up on any you missed. I used data from BuzzSumo and Google Analytics, including social shares, email conversions, page views, unique linking domains, and a dose of editorial discretion to create the list.

Since I’m not big into rankings and more into managing schedules, I’ve listed the articles based on reading time (shortest to longest). I’ve also thrown in an honorable mention that’s quickly climbing in popularity.

All these articles include a ton of knowledge you can use right away. I hope you find these articles as helpful as I did.Continue Reading

By lisa-dougherty published December 7, 2020

Tips to Improve Website Content for Screen Readers

Is your blog functionally inclusive?

I’m working with the CMI team to improve this blog.

Recently, Melissa Eggleston pointed out some problem areas that make the blog hard to read for people who are visually impaired. Though the fixes have been on my radar, her note pushed them to the top of my to-do list.

I started digging through the Web Content Accessibility Guidelines. The WCAG documents explain how to make web content more accessible to people with disabilities.

The first topics we’re working on are the elements important to screen readers – the text-to-speech software that gives voice to your text, images, buttons, etc.Continue Reading

By lisa-dougherty published December 26, 2016

CMI Reveals the 12 Most Popular Posts of 2016

top-blog-posts-2016How many of the 366+ blog posts published in 2016 by CMI did you read? While I read all of them (it’s my job), I’m guessing few others did. I get that – we’re bombarded with content every day.

This list runs down the 12 most popular posts in 2016. We used BuzzSumo and Google Analytics to look at several factors (social shares, email conversions, unique linking domains) and added in a dose of editorial discretion. You’ll find they all have one thing in common: The authors dropped a bunch of knowledge bombs on us that we can use right away in our day-to-day marketing.
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By lisa-dougherty published August 22, 2016

60+ LinkedIn Profile Tips for Marketers


Content marketing careers are constantly evolving, but one thing is certain: The power of LinkedIn for personal branding is here to stay, especially when you’re aware of all the tricks that can help you strengthen your profile.

If your “Who’s Viewed Your Profile” chart is flatlining week after week, these tips will help breathe new life into your profile, improve your presence in search results, generate more views, and impress your audience.Continue Reading