Author: Elise Gould

+Elise (Redlin) Gould (aka @redlincook) is the Marketing Director at LaneTerralever, a strategic marketing agency in sunny Arizona providing a range of services including online marketing, website design and development, social media marketing, content marketing and lead generation, public relations, media buying and branding. She's fully immersed herself into the world of content and marketing and admits she has the best job in the world.

By elise-redlin-cook published November 6, 2013

Affinity Data: Measuring Marketing Effectiveness Without Keywords

thumbs up, thumbs down, likes and dislikesA few years ago, I shared a post on finding the right keywords for content marketing. I loved reading and interacting with your feedback, but I am (not so) sorry to say that it’s time to switch gears from keywords to the shiny-bright future. See, you may have heard about Google’s keyword data disappearing act. According to the Not Provided Count, the amount of data Google is now withholding is rising dramatically. Soon, we won’t have any access to keyword insight.

Yes, it’s scary. But no, it’s not the end of the world.

Maybe, just maybe, it’s a long-overdue switch to a new form of user insight that may prove to be far more useful than keywords. Marketers, meet the next big thing when it comes to measuring marketing effectiveness: affinity data. Continue Reading

By elise-redlin-cook published September 26, 2012

How to Use Facebook’s Newest Feature to Deliver Targeted Content

deliver targeted content on Facebook, CMIYou may have noticed that Facebook has been devoting a great deal of attention to extending the advertising options available to marketers and Facebook Page administrators. With the onslaught of new feature after new feature, it’s easy to overlook a recent one that may actually change the game when it comes to distributing content on this platform.

The new option is called Page Post Targeting and is actually rolling out right now. Many Pages with more than 5,000 fans have already been given access. Continue Reading

By elise-redlin-cook published August 4, 2010

How to Find the Right Keywords for Your Content Marketing Efforts

Keyword research is a critical piece of creating an effective content strategy. By using the right keywords, you’ll increase the visibility of your content and drive even more traffic to your website.

But how do you find the best keywords for your audience?Continue Reading