Author: Russell Sparkman

Russell Sparkman has 25 years of experience in visual communications (photography, video), the last 10 of which have been as the head of Fusionspark Media. Fusionspark Media specializes in content strategy, content marketing and content production across multiple platforms for B2B, B2C, non-profits and government clients. Fusionspark Media is based in Langley, WA, north of Seattle. You can follow Russell on Twitter @fusionspark and see him speak at Content Marketing World.

By russell-sparkman published December 30, 2012

5 Content Marketing Lessons from Rick Springfield

[Editor’s note: Happy Holidays! This week, the editorial team at Content Marketing Institute wanted to share some of the best content marketing blog posts we’ve seen from our CMI Consultants. Today’s post originally appeared on Russell Sparkman’s New Media Insights blog, on Sept. 10, 2012.]

content marketing lessons from Rick Springfield.An unexpected surprise for me at last week’s Content Marketing World was the fun I had watching Rick Springfield enthrall the conference attendees at the Wednesday night party.

He gave an energetic, enthusiastic performance in which the audience was thoroughly engaged, from the opening power chords to the last notes of his mega-hit show closer, “Jesse’s Girl.”

Little did the crowd realize at the time that Content Marketing World founder Joe Pulizzi, in his own shrewd way, had slipped in a subliminal lesson in content marketing by inviting Rick Springfield to play the biggest night of the conference.Continue Reading

By russell-sparkman published December 9, 2010

How To Be a Successful Content Marketing Client

The first advertising agency is credited to George Reynell, who started what became known as Reynell & Sons in London, in 1812. The first PR agency, started by Edward Bernays, opened in 1919.

So, we’ve had several centuries now of experience with how clients work with ad and PR agencies to promote their products, services or causes, but how should clients work with agencies when looking for help with content marketing?Continue Reading

By russell-sparkman published October 11, 2010

How To Plan a Video Budget

Content marketing clients interested in incorporating video into their publishing understandably start by asking the question, “how much does a video cost?

There’s no easy answer, of course. My own answer is usually prefaced with the analogy of trying to answer the question of “how much does it cost to build a house?” To answer that, we need to know intended use (full-time residence or summer home?); size (for a family of four or a single person?); and the quality of the materials (Home Depot fixtures or high-end functional art fixtures?).Continue Reading