CMI Guest Blogging Guidelines

We appreciate the contributors who share their knowledge with the Content Marketing Institute Community. We love connecting with content creators who can help us fulfill our mission: advancing the practice of content marketing.

If you have an idea for an article you think would help other content marketers, read our blogging guidelines before you write your draft.  In appreciation for guest contributors’ work, we’re offering free registration to one paid event or free enrollment in Content Marketing University to anyone who gets two new posts accepted and published on the CMI site in 2023.

What should I know?

  • Write for our audience: Professionals with experience in content marketing at mid and large B2B and B2C organizations
  • Craft a fresh article with relevant and practical takeaways. The article must be original and have not been published elsewhere. Check the CMI blog for other stories on the same topic and make sure that your story tells readers something new, follows a fresh angle, or offers suggestions on how to do something better (rather than just why and how to do it).
  • Give credit. Check your facts and quotations. Cite the original sources (not the source that quoted the original source.)
  • Create an engaging introduction specific to your article.
  • Make it concrete. Give examples (even better if they’re examples from brands that don’t sell to content marketers), details, metrics.
  • Write just long enough to engage and enrich readers. We don’t have a word-count goal.
  • Disclose any relationship/partnership you have with links or sources in article. (Limit your use of these to one or two per article. CMI does not allow links to gated content, but we do allow ungated links to articles and blogs that illustrate a point in your story.)
  • Avoid self-promotion in the article. Your author bio is a good place to do that.
  • Credit third-party sources. If you contribute a quote or tip to another author’s article, we will include a link to your individual (not corporate) social media or other profile of choice. Links to corporate websites or social channels won’t be included.

How do I submit an article?

Please complete this form to let us know more about you; you’ll attach your completed draft to the form as a Word doc (preferred) or Google doc format. Please note: We only consider complete drafts (not pitches). We reserve the right to remove links and edit the content to meet our editorial standards before final publication.

What happens next?

All submissions are reviewed regularly by the team. You will be notified if your article is accepted (or not) within three weeks of submission.

Want more details on writing for the CMI blog?

See our FAQs.

Got questions you don’t see answers to? Shoot us an email: [email protected]. We’ll be happy to help.