Author: Stephen Jeske

Stephen Jeske is a content strategist for MarketMuse, the AI-driven assistant for building content strategy, and accelerating content planning, creation, and optimization. Connect with Stephen on LinkedIn or follow him on Twitter @stephenjeske.

By stephen-jeske published June 19, 2018

3 Helpful SEO Moves to Get on Topic

3-helpful-seo-movesTo produce reliable and scalable results, think beyond the content you write. Look at the structure and targeting of your content.

Here’s a crash course on three advanced SEO techniques to help you get more conversions and better ranking from content you’re creating.

You won’t need the help of your IT department to use these techniques, but you will need to think like a strategist. Ready to take your content marketing expertise to the next level? Read on and soak up the knowledge.

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By stephen-jeske published April 8, 2013

How Your Branded Content Can Thrive on Tumblr

branded content-photo gif

A branded photo gif on Tumblr.

Tumblr is a microblogging platform and social media site that allows the sharing of all types of branded content including links, music, photos, quotes, text, and video.

Virtually everything on the platform can be customized to match a brand’s image, including colors, themes, and HTML coding.

Quantcast reports that the site is most popular with 18- to 34-year-olds, college-educated with no kids, earning up to $50,000 per year, and of Hispanic or Asian background. According to the same data, Tumblr generates high levels of engagement among its users, with 40 percent of visitors accounting for 85 percent of traffic.Continue Reading