Author: Lee Odden

Lee Odden is the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. He is also a popular blogger, consultant and the CEO of TopRank Online Marketing, a digital marketing and PR agency that specializes in a 360 degree approach to building community, increasing sales and growing brand visibility online. Lee has over 15 years experience consulting with some of the best known Fortune 1,000 B2B and B2C companies. Cited by the Wall Street Journal, The New York Times, The Economist and Forbes, he is an active international speaker on digital marketing and PR topics for conferences and corporate events. He is also editor of Online Marketing Blog, recognized as one of the most popular marketing blogs on the web. Follow Lee on Twitter @leeodden.

By lee-odden published June 22, 2014

Why Your Online Content Needs Both Social and Search Optimization

magnifying glass-socialOptimized and socialized online content is essential for reaching information-hungry, multi-tasking audiences that are bombarded with new messages every day. For brands to be prominent on the search and social web for their customers, they’ll need to understand the best of each discipline and how to put them together.

SEO can deliver content-rich answers to buyers at the moment of need, and social media can provide the means to connect and engage. Both rely on content to achieve success. Continue Reading

By lee-odden published August 5, 2013

19 Content Tools to Boost Your Search Performance

content toolsDuring a recent #CMWorld Twitter Chat on search and content marketing, I was asked a question:

What tools should content marketers use when it comes to #SEO? #CMWorld?

At the time, I shared a quick list of content tools for search via a series of tweets. Afterwards, though, CMI asked me to provide more details on some of the SEO tools out there that could be useful for content marketers. The following list of free and paid tools represents some of the core, “blocking and tackling” SEO tasks that content marketers can use to advance the findability of their work.Continue Reading