Author: Aubrae Wagner

With more than 15 years’ experience in the areas of content production, content management and content marketing, Aubrae is Chief Operations Officer at EnVeritas Group , a content marketing agency based in Greenville, SC. Aubrae is responsible for overseeing the successful completion of client projects, ensuring that the EVG team is operating at its highest level of efficiency, and keeping the team on track overall. Aubrae oversees both US and EU operations. She holds a BA in English and an MA in Professional Communication. You can follow her on Twitter @AubraeAWagner.

By aubrae-wagner published April 21, 2015

Large-Scale Content Projects: A Closer Look at Roles and Measurement


In 5 Steps to Run Effective Large-Scale Content Projects, I mapped the moving parts involved in setting up and running super-sized content initiatives. Astute readers raised thoughtful questions, so I’m circling around to focus more attention on the specific roles each team member plays as well as key performance indicators (KPIs), and measurement of project success.Continue Reading

By aubrae-wagner published January 18, 2015

5 Steps to Run Effective Large-Scale Content Projects

5_Steps_Large_Scale_Content_Projects_CoverLarge content projects involve lots of content creation, be that content in the form of words, images, or videos in a relatively short time. Is such a project on your road map, but you’re not sure where to get started? Or maybe you work in a business that produces only small amounts of content, but you’ve always wondered what goes into erecting the girders of large content production projects. I’ve worked on my share of large-scale projects. Think writing 1.6 million words in 12 weeks, auditing 3,000 URLs in 50 days, and updating 910 hotel websites weekly. It’s not always pretty, and it’s not always easy, but it is definitely doable and – dare I say – even enjoyable if done correctly.Continue Reading