Author: Jordan Lore

Jordan Lore is a content and PPC marketer at Wishpond, a lead generation platform in Vancouver, Canada. He focuses on coming up with creative ways to help companies grow their audience. Jordan's a regular content contributor to marketing blogs like SocialMediaToday, CrazyEgg, and JeffBullas. Connect with him on Twitter @jordanlore6.

By jordan-lore published November 15, 2016

9 Questions Every Content Marketing Job Candidate Should Ask


There I sat. Palms sweating. Heartbeat racing. Mind spinning.

My first content marketing job interview.

I was prepared (for the most part). I had practiced and reviewed everything about marketing I had learned up until that point.Continue Reading

By jordan-lore published September 2, 2016

3 Tips to Create Ultra-Targeted Content for More Engagement


A few weeks ago I was speaking with a friend and fellow content marketer who was having difficulty nailing down how to create content her audience wanted to engage with.

“Why do you want more engagement,” I asked out of curiosity.

She told me that one of the ways she judges whether her content strikes a chord with her audience is the level of engagement. Valid point, I agreed.Continue Reading