Author: Deborah Holstein

Deborah Holstein has over 15 years in technology marketing leadership roles focused on B2B and B2C SaaS businesses. Currently VP Marketing at Hightail, Deborah has held leadership roles at Yahoo and Cisco as well as launching and growing technology startups including Animoto and Grokker. Skilled in building and leading highly engaged teams, Deborah is an active leadership mentor with Everwise and writes regularly on marketing and leadership topics on Medium, Pulse, MarketingProfs, and Business2Community, as well as her own blog. She holds an M.B.A from New York University in Marketing and Statistics and a B.S. in business from Georgetown University.

By deborah-holstein published May 26, 2017

How to Avoid Collaborative Overload Within Your Content Team


Long a staple of highly productive, high velocity teams, collaboration has been the focus of many technology solutions over the years.

Yet, constant interruptions and multitasking affect productivity, as detailed in the studies highlighted in The Collaboration Curse article in The Economist. The distractions of an environment where teams are encouraged to contribute to everything leave little time for the critical thinking that can make a real difference to an organization’s success.Continue Reading

By deborah-holstein published March 31, 2017

6 Ways to Energize Your Content Marketing Team (and Your Content)


Nearly half of B2C businesses have small content marketing teams supporting the organization. Yet, 73% of businesses will produce more original content in the coming year, which means content teams will spend more time keeping the engine running with little time or headspace for innovation.

While boosting the size of your team might seem like an obvious solution, it’s expensive. If you really want to improve your team’s ability to produce quality content, you better protect their opportunity for creativity.Continue Reading