Author: Sasha Laferte

Sasha Laferte is Checkr’s senior customer marketing manager. She's written for several digital marketing publications including Young Women in Digital and HubSpot's Blog. Her experience spans writing content for marketing software companies to creating viral media for Wenner Media (the parent company of Rolling Stone and Us Weekly). Follow her on Twitter @SashaLaferte.

By sasha-laferte published June 7, 2022

Style Guide: How To Write One for Your Brand

Updated June 7, 2022

A style guide isn’t the most exciting content to create, but it’s one of the most essential for the success of your content. It can provide clear, universal guidance to thwart brand fails that come from inconsistency or miscommunication among your content team.Continue Reading

By sasha-laferte published September 24, 2017

How to Get Customers to Participate in a Case Study


Customer satisfaction not only drives revenue, it’s also the source of testimonials and case studies – the cornerstones of most marketers’ conversion strategies.

Positive words from your customers build trust and motivate other customers. In fact, most B2B marketers consider customer testimonials (89 percent) and case studies (88 percent) as the most effective content marketing tactics, according to a Salesforce post mentioning B2B content marketing trends.

But getting your loyal customers to participate in a case study is easier said than done. It’s often the hardest part of executing a case study. It’s no small thing for your best customers to take time out of their busy schedule to talk about how your product or service has helped them. Add in the concerns about sharing proprietary information, regulatory hurdles, company policies, and lengthy review cycles and creating a case study is a challenge.

Getting customers to agree to participate is often the hardest part of a #casestudy, says @SashaLaferte. Click To Tweet

Follow these tactics to help persuade your customers and get them excited about participating in your marketing case study.

Continue Reading