Author: David Zheng

David Zheng is the founder of WiseMerchant and the head of growth at BuildFire. He helps influencers, ecommerce brands, venture backed startups, and Fortune 500 companies grow their traffic and revenue online. Follow him on Twitter @nansida.

By davidzheng published May 13, 2019

How to Get Google Eyes for Your Content

Attracting an audience to your content is an ongoing challenge, particularly as the pay-to-be-seen aspect of social media platforms grows.

Organic search, though, remains a steadfast choice. As you climb the rankings and begin to attract a steady flow of traffic, which signals matter most in search? How can you optimize your content for maximum impact?

Follow this primer detailing seven signals you should be sending to Google (and its searchers).

Continue Reading

By davidzheng published February 5, 2018

4 Unconventional Ways to Promote Blog Content on Social Media


Remember when you could write an amazing blog post, paste the link with a featured image, and hit share on social to see your web traffic grow?

The same old content promotion tactics don’t work anymore. With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying for it.

Continue Reading