Author: Alexandra Cote

Alexandra Cote is a SaaS content writer and strategist with a passion for content marketing, social media marketing wonders, and artificial intelligence. She’s also a strong supporter of staying happy at work and choosing a career path that’s healthy for people’s wellness. Reach out to her via Twitter @cotealexandra11 or her blog.

By alexandracote published April 29, 2021

15 Engaging Ways to End Your Next Blog Post

Introductions get a lot of attention. I’ve explored the topic of how to write them even though as a reader, I always skip them. I realize most people care about them, and a poor intro will lead them to leave the article.

Now, I turn to conclusions, which don’t get the same attention but are critical. Your readers who arrive at them have cared enough about the topic to consume it all. Focus on the wrong aspects or omit them, and you risk people leaving your site forever.Continue Reading

By alexandracote published April 28, 2020

Content Curation on Social Demands More Than a Shared Link

Simply copying and posting links on social media is not an effective content curation strategy.

Here’s the problem. You aren’t actually talking about what and why you’re sharing it.

If you’re curating content on social media because you need something to stay connected with your followers, to raise awareness of your brand, to showcase your thought leadership, there’s a more effective way to do it that will deliver better results.

Continue Reading