Author: Daisy Quaker

Daisy is a freelance SEO content marketer that helps clients create compelling content campaigns. Her content marketing approach is rooted in empathy for customer needs, a passion for good content, and hands-on SEO experience. She loves using SEO tactics and an understanding of customer pain points and motivations to create enticing content for bots and humans. One of her campaigns ended up as a tattoo on a customer's arm. Follow her on Twitter @daisyquaker.

By daisyquaker published October 29, 2020

Audience Research Led to Tattoo-Worthy Content Marketing

How do you make amazing content campaigns? The answer is deceptively simple: Start with your target audience. More specifically, start with a deep understanding and awareness of your target audience — i.e., customer research.

Unfortunately, not everyone does this. It turns out, if you’re doing customer research, you’re in the top 35% of marketers. A 2018 CoSchedule survey of 1,500 marketers found that 65% of marketers do not conduct customer research. But those who do are a staggering 303% more successful.

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By daisyquaker published June 3, 2020

5 Steps to Create Empathetic Content Right Now [Examples]

Out-of-touch content can lose customers and subscribers. On the other hand, content that helps people can win new customers and evangelists for your brand.

What’s the secret to that in-touch content? Empathy.

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