Author: Ryan Johnston

Ryan Johnston leads marketing at Writer, the AI writing platform for teams. As a marketer, he's always believed in the importance of great writing and content for marketing success. Occasionally, he blurs the professional and personal lines by bringing dad jokes and bad puns to work. You can find him on LinkedIn.

By ryan-johnston published August 17, 2022

How to Use AI Writing Software in Your Content Process [Sponsored]

Provided by Writer

Stop! Hopefully, you read yesterday’s post, 6 Tips for Writing Content That Drives an Immediate Response. (If you haven’t had a chance, I recommend taking a look before you continue reading.)

Great! Now we can get to the good part. That article you read was drafted by AI writing technology – specifically, CoWrite by Writer. My objective was to put AI writing to the test, then share a first-hand account of the experience. Below, you’ll find a complete breakdown of every step of my process, from drafting the initial copy to editing and preparing it for final publication.Continue Reading

By ryan-johnston published August 16, 2022

6 Tips for Writing Content That Drives an Immediate Response [Sponsored]

Provided by Writer

The content landscape gets more complex and competitive every day. That means it’s more important than ever for content marketers to do everything they can to capture their audience’s attention.

Writing effective, attention-capturing content means knowing how to truly engage the reader. Driving that reader to respond to your content clearly shows you’ve achieved that goal. By following the six tips below, you can improve your ability to connect with consumers – and do it in a way that compels them to take action immediately.Continue Reading