Author: Paula Crerar

Paula Crerar oversees content marketing and strategy at Brainshark and has 20 years experience in high tech marketing. Prior to Brainshark, Paula was responsible for marketing’s flagship product. She led marketing efforts at nTAG and Octave Communications. Paula was responsible for product marketing at Dragon Systems and Lotus. She earned her BS from Boston College and an MBA from Babson. You can follow her on Twitter @pcrarar.

By pcrerar published August 30, 2011

Video Infographic Worth 1000 Content Marketing Words

Video infographics are shaping up to be the new powerhouse of content marketing. Chances are you are already familiar with them and have seen at least one example after it has gone viral.

What is a video infographic?

By definition, a video infographic is a visual representation of data and knowledge in the form of an online video. It’s content marketing in a unique, high impact form. A video infographic hits the audience with morsels of high-value information, which, after viewing for as little as 90 seconds, could improve their perspective on the subject matter. Because it’s an entertaining combination of audio and visuals, viewers are more likely to make an emotional connection to the message and are more likely to respond to it, share it with friends and colleagues, and even view it multiple times.Continue Reading