Author: Helen Clark

Helen Clark has worked in the content marketing industry since graduating from the University of Lincoln in the UK with a BA in Journalism. She currently works for content marketing specialists NewsReach, searching for new ways to maximize the power of content to increase engagement and boost brand awareness. You can follow her on Twitter at @HelenMClark.

By helen-clark published May 30, 2012

Do Your Efforts Measure Up to the Gold Standards of Content Marketing?

Gold standards of content marketing, CMIOn its own, a single piece of content holds little value when you are trying to make a lasting impression. Only by understanding and harnessing the strengths of multiple, varying forms of content can you reach the gold standard of content marketing (as demonstrated in the infographic below).

Here is a rundown of the main strengths of different content types, and some examples of companies that are getting it just right.Continue Reading