Author: Amanda Peters

Amanda Peters is the Head of Social Media at iCrossing. In her role, she leads the development of social strategies for Fortune 500 brands ranging from consumer electronics, financial services, hospitality and retail/CPG. Peters views social holistically, focusing on the interplay and impact of social across bought, owned, and earned media. Follow her on Twitter @amandapeters.

By amanda-peters published March 14, 2013

6 Keys to Creating Engaging Content Using Facebook Graph Search

This post was co-authored by Doug Platts, VP, Search Strategy, iCrossing, and Ashmi Dang, Social Strategist, iCrossing. 

facebook graph serachThe newly launched Facebook Graph Search allows members of the world’s largest social network to find content through their Facebook social connections. As Facebook Graph Search evolves, CMOs and their teams should ensure visibility in both Graph Search and users’ news feeds by sharing engaging content with their audiences. Moreover, employing a holistic social strategy and active community management are increasingly essential to succeeding on Facebook in a Graph Search-enabled world.  Continue Reading