Author: Virpi Oinonen

Virpi Oinonen runs Business Illustrator, a company that specializes in turning complex and/or unsexy topics into comics and narrative infographics. Her background is in online campaigning and marketing, and she is passionate about bridging the gap between visual storytelling and online marketing. She writes about visual communication in her blog.

By virpi-oinonen published August 29, 2013

When Your Web Content Strategy Can Benefit From Comics: 5 Factors

Venn diagram-comic

Illustration by Virpi Oinonen/

Like infographics, comics and comic-like visual content have a lot of viral potential. If you need convincing of this, just check out this presentation by the creator of the hugely successful website, The Oatmeal.

By incorporating comic-based visual imagery in your brand storytelling efforts, you tap into an engaging source of website content — and you do it in a way that’s usually quicker and more cost-effective to produce than other video content formats. Continue Reading