Author: Tyler Douglas

Tyler is a seasoned leader and entrepreneur with over 15 years of experience. As CMO of Vision Critical, Tyler heads up the global marketing team to grow the Vision Critical brand within target markets. Tyler's ability to build high performance teams and strategic client relationships has enabled exponential growth. Tyler also serves as an adviser for several technology start-ups across North America. Follow Tyler on Twitter @tylerdouglas.

By tyler-douglas published October 8, 2013

5 Types of CMOs Who Will Lead Tomorrow’s Marketing Strategies

cmo personas-marketing strategiesIs the CMO’s role still about marketing?

I got to thinking about this recently after reading a Forbes article about the emergence of the “Eclectic CMO.” In short, this refers to a marketing leader who doesn’t have the traditional marketing pedigree or resume.

In the past, marketing was about the four Ps. Today, marketing strategy is about delivering smart content to help leaders innovate and grow their businesses. Audience fragmentation, social media and, more recently, Big Data, have changed the rules of content marketing. In sharp contrast with the strategies of a few years ago, influencer engagement and a solid mobile strategy are now emerging as the keys to success in this arena.

This revolution has opened unconventional paths to the CMO role. As a result, companies are hiring CMOs with more diverse sets of credentials, skills, and experiences. Continue Reading