Author: Vinay Bhagat

Vinay is Co-founder and CEO of TrustRadius, the leading independent site for professionals to share candid insights about business software through in-depth reviews. Follow Vinay on Twitter; on his blog, or on LinkedIn.

By vinay-bhagat published February 9, 2014

B2B Marketing: Why (and How) to Focus on Reviews, Not Case Studies

ready for change-colored arrowsCase studies have long been a staple of B2B marketing — particularly in the tech industry — and are still among the most popular tactics used today. In fact, a 2013 survey of B2B marketers by LinkedIn indicated that customer testimonials and case studies are considered the two most effective content marketing tactics (with lead generation being the primary objective). In addition, the latest B2B research from CMI and Marketing Profs found that 73 percent of marketers use case studies, and 65 percent feel they are an effective tactic.Continue Reading