Author: Luke Cope

Luke Cope is a Content Marketing Executive at Quba, a digital agency based in Sheffield which specializes in strategic search & content marketing. Luke is passionate about great content and he writes for several online publications as well as the QBlog. You can find his content musings on Twitter.

By luke-cope published March 13, 2014

Why Your Branded Content Shouldn’t Always Be About Your Brand

like-thumbs-up-imageCreating branded content that doesn’t specifically showcase the brand through its products or services can be a tricky prospect for many businesses. A company may have spent years developing its brand image — and brand content to support it — yet agencies are increasingly advising clients to create content that barely mentions its own brand or products. Let’s explore some of the reasoning behind this.Continue Reading