Author: Andrea Serrette

Andrea Serrette is Manager, Content Marketing, at Ricoh, a global technology company that specializes in helping businesses achieve information mobility. She's also the author ofThe Milk Memos. Follow her on Twitter @Andrea Serrette.

By andrea-serrette published October 28, 2014

How to Turn Research Into Content Marketing Strategy AND Tactics

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Did you know that Darth Vader is polling higher than all potential 2016 presidential candidates?

Yes, it’s true, according to the recent Washington Post article, which recapped the results of a clever survey by Nate Silver’s respected statistical analysis firm, FiveThirtyEight.

Stepping outside of its usual political and sports predictions to bridge the gap between politics and science fiction yielded the surprising (and funny) survey result — and garnered media attention beyond the usual wonks and sports writers who closely follow Silver’s blog.Continue Reading