Author: Mike Carrozzo

Mike is the Vice President of Content Strategy for Fuse Communications. He brings 10 years of editorial planning and content creation experience to help companies develop strategic message campaigns and expand community engagement. Mike is the former Chief Editor at Specialty Publishing Company where he ran two award-winning B2B publications covering wearable devices and information technology. You can follow him on Twitter at @carrozzomike.

By mike-carrozzo published December 3, 2014

Wearable Technology: Content Fit for Storytelling

CMI_WearableTech-FinalAmid the flood of smart glasses, watches, and other intelligent accessories designed to augment every aspect of our daily lives, a wearable device that aids in the storytelling process may seem to be the most natural fit of all.

In its recently published report The Wearable Future, PricewaterhouseCoopers (PwC) talks specifically about how wearables will change the way we consume various forms of content. As such, wearable technology will affect your content marketing. In fact, some companies already deliver messages directly to an audience through the use of smart watches and glasses, enhancing the branded experience.Continue Reading