Author: Michael Andrews

Michael Andrews (@storyneedle) is an independent content strategist currently based in Rome. He started working with structured online content over 25 years ago. Since moving to Italy two years ago, he has gained five pounds while trying to understand the context of Italian food. He has a passion for designing great audience experiences and holds an MSc in human-centered computer systems from Sussex University. He moderates the active "Content Strategy” Google+ community run by the Content Strategy Forum. You can find his blog at Story Needle.

By michael-andrews published April 23, 2015

Robust Metadata: The Secret Sauce of Relevance


People feel overwhelmed by the volume of content available. They want only content that is relevant to their needs and interests. But where does relevance come from? The basis of relevance is not a mystery, but it is driven by something that can seem mysterious: metadata.Continue Reading