By Content Marketing Institute Team published July 21, 2023

168澳洲幸运10正规官网网址|幸运澳洲10开奖历史记录查询、结果号码Research Says These Two Choices Determine Your Content’s Shelf Life

Clock face representing the lifespan of news contentWhat’s the half-life of news articles these days?

How should that affect your mix of marketing, thought leadership, research, and other news-focused content?

New research from Chartbeat, a content intelligence platform for publishers, sheds light on how positioning, traffic source, topic, and other attributes impact the lifespan of an article.

CMI’s chief strategy advisor Robert Rose explains what the findings mean for your content choices in this week’s CMI News video. Watch it below, or keep reading for the highlights:Continue Reading

By Kim Moutsos published July 20, 2023

The Future of Email Marketing: Insights From 23 Content Marketing Experts

Are the days of email as a successful marketing channel waning?

The statistics argue no: About two-thirds of content marketers told CMI they use email newsletters or other email to distribute their content in 2023. About the same number said the same for 2022.

But 2023 kicked off with dramatic comments from a CEO who claimed he’s turned to social media to reach Gen Z (and even millennial) employees who don’t read email.Continue Reading

By Ann Gynn published July 19, 2023

Heat Up Your Content Marketing Game During the Summer Lull: 5 Things To Do

By Robert Rose published July 18, 2023

Why AI’s Jump to Conclusions Might Be Perfect for Your B2B Brand

By Content Marketing Institute Team published July 14, 2023

Meta Threads’ Rapid Rise Proves the Power of an Owned Audience

By Ann Gynn published July 13, 2023

This Superpower You Learned in Grade School Can Power Better Content

By Natalie Dunbar published July 12, 2023

Build a Sustainable Content Practice With This 5-Point Blueprint

By Robert Rose published July 11, 2023

Facts Won’t Cut It: How To Use Point of View Architecture To Create Trust

By Content Marketing Institute Team published July 7, 2023

Beware: Automated AI-Generated Content Can Ruin Everything for Marketers

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